Isang Social Media Star Pumanaw Na

 He acquired more than a million followers on Instagram and appeared in commercials and music videos and on TV variety shows. He died of Covid-19. José Luiz da Silva, Brazilian Social Media Star, Dies at 52.


When someone in 2016 sent a message to a Brazilian WhatsApp group mocking José Luiz da Silva’s small stature and high voice, Mr. da Silva saw it and turned the other cheek — with a startling outcome The message contained a doctored photo of his head atop the body of a chick and asked if he were popular with women. Mr. da Silva, known as Jotinha (“Little J.”), replied to the group with an audio message in his distinctive childlike voice: “No, I didn’t understand. I didn’t understand any of it, ha ha ha.”

For some reason, his response struck a chord and people started sharing it across other groups on WhatsApp, which is hugely popular in Brazil. By the end of the day, he had received 3,600 messages on the app. He kept on posting audio messages, and they continued to find an audience. Soon he was receiving up to 10,000 messages a day, leading the Brazilian media to call him the “WhatsApp King.”


 He acquired more than a million followers on Instagram and appeared in commercials and music videos and on TV variety shows. He died of Covid-19. José Luiz da Silva, Brazilian Social Media Star, Dies at 52.

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